What if a smart label costing less than a dollar could replace a $100 temperature logger? And what if a new open standard could finally solve one of Bluetooth IoT’s biggest challenges: secure interoperability?
In this episode of the Mr. Beacon Podcast, Steve Statler welcomes back Jason Wu, Co-Founder and CEO of InPlay Inc., for a conversation featuring an unexpected exclusive announcement: LIVE IoT, a new initiative designed to create an open, interoperable ecosystem for secure Bluetooth tags.
Jason explains how LIVE IoT aims to address the fragmentation that followed Google’s discontinuation of Eddystone Ephemeral ID. By introducing a shared beacon format supporting encryption, authentication, sensing, and event logging, the initiative could help device manufacturers, network providers, and developers work together without proprietary lock-in.
The conversation also explores InPlay’s new IN120 chip, which integrates temperature sensing and innovative data logging into ultra-low-cost smart labels. Capable of recording up to 1,000 measurements and broadcasting historical data without requiring a continuous connection, the technology promises to transform cold-chain monitoring, food safety, and asset tracking.
Jason also discusses InPlay’s acquisition by Trackonomy, its partnership with Hubble Network, and the growing importance of infrastructure that connects physical objects to cloud platforms and AI applications.
Beyond the technology, Steve and Jason examine the emergence of Ambient Physical AI: a world where everyday objects, from food and medicine to clothing and industrial components, become digitally visible and intelligent.
In a surprising development, Steve reveals that he accepted an invitation to join the LIVE IoT initiative following the interview.
Could open standards, affordable sensors, and ubiquitous Bluetooth infrastructure finally take IoT from billions of connected devices to trillions? This episode explores what it will take to make that vision a reality.
Jason’s Favorite Song:
- “Forgotten Time” by Tsai Chin: https://www.youtube.com/watch?v=RblR-WP94hI
Mister Beacon is hosted by Steve Statler, CEO of ambientChat.ai — Using AI to connect people with places and products with an app that puts you in control of YOUR data.
Our sponsor is Identiv https://www.identiv.com, whose IoT solutions create digital identities for physical objects, enhancing global connectivity for businesses, people, and the planet. We are also sponsored by Blecon http://www.blecon.net. Blecon who delivers asset tracking and condition monitoring using the devices your team already carries.